NEA Research Part 6 - Institutional Research

THURSDAY, 28 MARCH 2019

Introduction:-
In this post i will be researching about ITV as an institution for my brief, paying attention to the dramas that they create, also them as a company and also how ITV'S target audience could interpret from the dramas. Hopefully i can incorporate this into my own production of both the main task and websites.

TASK 2:-
1). What is the name of the company you should be making your product for?.
Ans:- ITV

2). What type of media product do they produce?. (print, audio visual, audio, online).
Ans:- ITV produces visual as well as online.

3). What type of company is it? (independent? Does it have a parent company? Is it a subsidiary company? Is it an international company? Is it a cross media company? Is it a commercial company or a public service? Is it part of a conglomerate? Give examples of what other brands of labels they operate with.
Ans:- ITV is a private limited company. The company was formed by a corporate takeover by Granada plc (the parent company of Grenada Television) of Carlton Communications. Grenada acquired 68% controlling interest of the newly formed company whilst Carlton retained the 32% remaining shares. so ITV was formed through a merge of Grenada and Carlton.

4).What is the ethos/mission statement/values/vision of the company? How does this reflect on the company’s products? Give examples of their products and their website.
Ans:- ITV aims to continue to build a creative, commercial and global organisation. To do this, it's essential that we operate as a responsible and transparent business, displaying the values that our stakeholders expect and admire, and continue to build loyalty towards our brand. This has an affect on ITV products due to the fact 

TASK 3:-
In conclusion, from the research that i have done about ITV 

Comments

  1. Please complete the conclusion... you need to write about what exactly you're going to be using from this research... how will you incorporate the values and beliefs of ITV in your idea? Be specific about this and please write the conclusion in RED FONT.

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